Revolutionizing MSME Growth: The Impact of Event Platforms

By Nitika Shahi 

For MSMEs in India, incorporation of technology for improving the respective operations across all domains of business is no longer just a nice option. In the increasingly digital era, digitization and rapid awareness are imperative for survival and growth while unlocking the potential of MSMEs to contribute to the economy of the nation.

MSMEs are mostly searching for innovative ways to expand the overall business and reach out to new customers and domains. By being a part of top-scale events and conferences, they can look forward to achieving these objectives cost-effectively and efficiently.

In this context, pioneering MSME event platforms like Summentorpro play a vital role in revolutionizing MSME growth and success. By hosting world-class events and award shows for MSMEs like Time2Leap Awards, the path-leading event platform strives to reward innovators and ethical entrepreneurs across different industry verticals to help them succeed in the respective fields. Nitika Shahi, Founder & Director Government Relations at Summentopro, emphasizes the importance of event-driven marketing efforts for MSMEs and how award-based events stimulate maximum growth.

How can Event Platforms Accelerate MSME Growth?

Live events or seminars for MSME growth serve to the ideal way to deliver a high-end experience with the dream clients and loyal customers. Events for MSME business growth are a means to a successful end. While the approach might vary, the objective of such events is to create a unique environment for generating leads, building long-lasting and meaningful connections, and building credibility within the market.

By leveraging the power of event platforms, MSMEs can experience transformative growth. Here’s how:

• Networking Opportunities: Event platforms provide MSMEs with a space to connect with industry leaders, potential clients, and peers. This can lead to partnerships, collaborations, and new business opportunities.
• Access to Knowledge: Through workshops, seminars, and keynote addresses, MSMEs can gain insights into the latest industry trends, technologies, and best practices. This knowledge can be instrumental in helping them stay competitive.
• Brand Visibility: Participating in or sponsoring events can significantly boost brand recognition and credibility for MSMEs, helping them stand out in a crowded market.
• Direct Sales and Marketing: Event platforms allow MSMEs to showcase their products or services, often leading to on-the-spot sales or leads for future business.
• Feedback Loop: Interacting directly with customers or potential clients at events can provide invaluable feedback, helping MSMEs refine their offerings.
• Cost-effective Marketing: Compared to traditional advertising, participating in well-chosen events can offer a higher return on investment by targeting a specific audience.
• Innovation and Collaboration: Exposure to new ideas and technologies at events can inspire MSMEs to innovate. Additionally, they might find partners for collaborative projects.
• Global Reach: International events or virtual event platforms can help MSMEs tap into global markets, expanding their customer base.
• Skill Development: Training sessions and workshops at events can help MSME employees enhance their skills, leading to improved business operations.
• Investment Opportunities: Many events attract investors looking for promising businesses to fund. MSMEs can pitch their ideas and potentially secure financial backing. MSMEs can leverage these platforms to pitch their business ideas, explore funding opportunities, and secure investment.
• Community Building: Events can help MSMEs build a community of loyal customers, supporters, and collaborators. This community can provide continued support, feedback, and business opportunities.
• Engaging CXOs and Reaching the Right Audience: Another key benefit of virtual or physical B2B seminars and conferences is the opportunity to augment attendance. For B2B businesses, it is necessary to ensure the presence of decision-makers at events for maximizing the overall relevance and impact of the respective marketing efforts.

B2B webinars or events play a crucial role in preparing the prospect base of the decision-makers, enabling targeted collection of information. Webinars and physical seminars serve as the ultimate prerequisite for the creation of a robust database while establishing a healthy sales funnel by attracting and engaging the right target audiences.

• Optimizing Lead Generation: Corporate events and award functions for MSMEs present a wide range of technical advantages that can seamlessly optimize lead generation for B2B enterprises. With the use of advanced analytical tools, organizations can effectively gauge attendee behavior and engagement throughout events. In turn, it helps in offering valuable insights into the target demographics, enabling them to customize the respective marketing strategies.

Conclusion

B2B event marketing has garnered ample waves of change quite lately. As in-person gatherings have returned since the pandemic, live events are crucial to fostering human connection that makes MSME businesses grow and thrive. MSMEs can leverage the power of event marketing to create valuable connections between the brand and prospects. It is crucial to look into events that effectively resonate with the target audience while strategically fostering connections to stimulate business growth.

(The author is Nitika Shahi, Founder and Director of Summentor Pro, and the views expressed in this article are her own)