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How Programmatic Advertising’s Advanced Targeting Capabilities Is Reshaping The Marketing Landscape?

By Abhishek Tiwari   Artificial Intelligence - you have probably heard of it, right? Well, it is making headlines for achieving more with less. What was once considered a threat to jobs is now a vital tool for assisting people. From the perspective of the advertising industry, this technology has been a game-changer for companies. With social media emerging as the primary platform for advertising, it has spurred the demand for data providers. These providers collect, aggregate, and deliver data on various aspects of internet users' behaviour, interests, and demographics....