Marketing leaders often focus cost optimization efforts on short-term variable costs. However, Gartner states that CMOs must approach cost optimization...
Once used only by data professionals or for office eye candy, dashboards have become a must-have for business leaders around the world. With the rise of data-driven management, executives are finding significant value in their dashboards, extending far beyond the easy-to-digest visualizations. With interactive capabilities, executives have the flexibility to ask questions of their data dashboards, using natural language queries or zooming in from a bird’s-eye view of the organization to granular-level detail. This allows executives to truly understand what’s happening in their companies and the world of external stakeholders...