Hardware/Software DevelopmentNews & AnalysisCMOs Under Pressure to Show Business Value, Says GartnerCXOtoday News Desk6 years agoDecember 3, 2020Marketing budgets have remained steady for 2018 (11.2 percent of company revenue), but 63 percent of chief marketing officers (CMOs)...
Hardware/Software DevelopmentNews & AnalysisWorldwide IT Spending To Total $3.8 Tn In 2019CXOtoday News Desk6 years agoDecember 3, 2020Worldwide IT spending is projected to total $3.8 trillion in 2019, an increase of 3.2 percent from expected spending of...
CloudNews & AnalysisAdobe Acquires Cloud Marketing Firm MarketoCXOtoday News Desk6 years agoFebruary 8, 2019Adobe has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75...