By Abhijeet Mukherjee In the ever-evolving landscape of business operations, a new paradigm has emerged that brings together sales, marketing, and customer success functions into a harmonious symphony of growth and efficiency. This paradigm is Revenue Operations, often abbreviated as RevOps. Unlike traditional siloed approaches, RevOps takes a holistic view of revenue generation, emphasizing collaboration, data-driven decision-making and seamless processes. While RevOps primarily originated from a sales perspective, its principles and practices can be extended to marketing as well. At the heart of RevOps lies a data-driven approach. Advanced technologies play...

By Rahul Dhar Ever-evolving technology has compelled every industry to think out of the box and keep up with emerging technology to remain relevant. It is the same for the marketing industry. As staying ahead of the competition is the key to success, marketers are on the constant lookout for new and improved technology. Recently, marketers worldwide are turning to Artificial Intelligence (AI) to take their marketing strategies to the next level. As a groundbreaking technology revolutionizing the marketing landscape, AI has quickly become an integral part of modern marketing...