By Rahul Dhar Ever-evolving technology has compelled every industry to think out of the box and keep up with emerging technology to remain relevant. It is the same for the marketing industry. As staying ahead of the competition is the key to success, marketers are on the constant lookout for new and improved technology. Recently, marketers worldwide are turning to Artificial Intelligence (AI) to take their marketing strategies to the next level. As a groundbreaking technology revolutionizing the marketing landscape, AI has quickly become an integral part of modern marketing...