Unreliable Traffic in the Mobile App Industry
By Himanshu Nagrecha Every company today is striving to consistently grow their customer base, gain a competitive edge, establish their brand, and improve sales and revenue. All of these things are possible with a mobile application, which also enables organisations to discover numerous prospects for growth and produce large income. This has been made possible by the growing number of smartphone users, of which there are currently 600 million in India, according to figures from the Ministry of Information and Broadcasting. As a result, the mobile app market has experienced...