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By Venugopal Ganganna As the CEO of an AI-powered marketing company, I find myself constantly at the crossroads of two seemingly disparate worlds: the cutting-edge innovation of artificial intelligence and the pressing need for sustainable practices. But what if these seemingly divergent paths could converge to create a future where growth and responsibility intertwine? What if AI, the tool often associated with disruption, could become the driving force for a more sustainable marketing landscape? Consumers are increasingly demanding transparency, ethical practices, and environmental consciousness from the brands they choose. Ignoring...

By Munish Gupta   In today’s digital ecosystem, organizations rely heavily on external products and services and this engagement remains the key business driver for them. Yes, with cost pressures and competency demands, businesses do not choose to invest in developing everything in-house but rather outsource some services to diverse third parties.   The Myth of Cost Reduction without Risks This interdependence between organizations and their third-party partners is growing rapidly across industries.  Then, can Third-Party collaborations be profitable?  This strategic dependence aims to optimize operations, enhance efficiency, and cost...

On the occasion of the International Day of Women and Girls in Science, it is crucial to address the gender disparity that still persists in the cybersecurity sector. While the field has seen significant growth over the years, women continue to be underrepresented, holding only 25% of cybersecurity positions in 2021 according to Cybersecurity Ventures. However, there is hope on the horizon, with the projection that by 2025, women will fill 30% of these positions, increasing to 35% by 2031. Why Diversity Matters: Diversity in the workplace is not just a buzzword;...

By Mr Pulak Jain The world of investment has been seeing groundbreaking amendments to maximize benefits to all stakeholders. Given the large tickets at hand and the intricacies involved in fund management in investment banking, particularly regarding risk management, escrow accounts have been ensuring the safe handling of funds between multiple stakeholders and upholding contractual obligations. However, the operations in Investment Banking go beyond just risk management for which there has been a pressing need for the involvement of escrow accounts. Given the nature of complexity across the diverse transactions...

The latest Dell Global Data Protection Index (GDPI) reinforces the importance of staying the course when it comes to protecting data in today’s digitally transformed world. Navigating the complex terrain of data protection remains a formidable challenge and demands a steadfast commitment to understanding all the risks that can threaten an organization’s data. The latest GDPI brings into focus new insights into the heightened threat of cyberattacks, the rise of generative AI, and the ongoing expansion into multicloud environments.   Concern over cyber threats continues to grow and remain at...

By Shefali Pandey & Vasim Samadji   Gone are the days of spray-and-pray marketing, where marketers did mass marketing across various mediums and ways, hoping to reach the right audience and get conversions. Today digital marketing is a data-driven field and AI is emerging as a supportive hero for digital marketing. AI isn’t science fiction anymore – it is rapidly changing the ways we engage with customers, optimise campaigns and drive results. Let's break down how AI is impacting digital marketing strategies and how marketing experts can utilise it to...