How Viva Sales is helping Dynamics 365 CRM users double their sales productivity

 By Manish Godha

In a highly competitive market, staying ahead of the competition and maximizing sales productivity are critical goals for any organization. Sales teams play a pivotal role in driving revenue growth, and businesses are constantly seeking ways to enhance their sales processes and empower their sales professionals. Dynamics 365 CRM, Microsoft’s leading customer relationship management platform, has been a go-to solution for businesses worldwide. However, with the introduction of Viva Sales, a powerful addition to Dynamics 365 CRM and Salesforce, a new era of sales productivity has emerged.

Viva Sales is improving the way businesses approach customer engagement and sales strategies. By leveraging cutting-edge technologies like artificial intelligence and advanced analytics, Viva Sales equips sales teams with the tools and insights needed to double their sales productivity. From streamlining customer insights to delivering intelligent sales recommendations, Viva Sales empowers sales professionals to make smarter decisions, focus on high-priority tasks, and ultimately achieve remarkable sales results.

• Streamlined customer insights:
  Viva Sales leverages artificial intelligence and machine learning to provide users with a holistic view of their customers. By analyzing data from multiple touchpoints, including emails, social media interactions, and customer interactions, Viva Sales compiles a comprehensive profile of each customer. This detailed understanding allows sales professionals to tailor their approach and engage with customers on a deeper level. With Viva Sales, the days of scattered customer information and missed opportunities are long gone.

• Intelligent sales recommendations:
  One of the standout features of Viva Sales is its ability to deliver intelligent sales recommendations. By analyzing historical sales data and customer behaviors, Viva Sales identifies patterns and trends that can guide sales professionals in making effective decisions. From suggesting the most promising leads to recommending the optimal time and method of engagement, Viva Sales acts as a virtual sales assistant, equipping users with actionable insights that significantly enhance their productivity.

• Efficient task management:
  Sales professionals often find themselves overwhelmed by numerous tasks, leading to inefficiencies and missed opportunities. Viva Sales addresses this challenge by providing a centralized platform for managing tasks and activities. With its intuitive interface and integration with Microsoft Outlook and Teams, Viva Sales streamlines task management, allowing users to prioritize activities, set reminders, and collaborate seamlessly with team members. By reducing administrative burdens, Viva Sales enables sales teams to focus their energy on what truly matters—building relationships and closing deals.

• Real-time sales performance insights:
  In the fast-paced world of sales, timely information is critical for making informed decisions. Viva Sales provides real-time performance insights, allowing users to monitor their progress, identify bottlenecks, and take corrective actions promptly. From tracking key performance indicators to visualizing sales pipelines, Viva Sales equips sales professionals with the tools they need to stay on top of their game. By leveraging data-driven insights, users can continuously refine their strategies, resulting in improved sales performance and increased revenue.

Viva Sales has the potential to transform the way sales professionals operate within the Dynamics 365 CRM ecosystem. By harnessing the power of artificial intelligence and advanced analytics, this innovative tool enables users to double their sales productivity. From gaining a holistic understanding of customers to delivering intelligent sales recommendations, Viva Sales empowers sales teams to make data-driven decisions and achieve remarkable results. By embracing Viva Sales, businesses can unlock their sales potential, drive revenue growth, and stay ahead of the competition in today’s dynamic marketplace.

(The author is Manish Godha,  Founder and CEO,  Advaiya Solutions, and the views expressed in this article are his own)