Aekot’s Salesforce Journey: Navigating Challenges and Embracing the Future of CRM Solutions”

CXOToday has engaged in an exclusive interview with Anup Prakash, Cofounder of Aekot.

1 – How has the journey at Aekot been so far?

Exactly how I had anticipated it to be. It has been a roller coaster, we’ve seen a lot more good days that compensate for the little dark ones. The first year was all about setting up the team and acquiring reliable talents that get along and move things in the same direction with the same energy. The following year was all about setting up the practice and ensuring all pillars are there and have a solid foundation to operate on.

2 – In the ever-evolving world of technology and CRM, how does Aekot stay updated with the latest Salesforce developments and trends to ensure your clients receive cutting-edge solutions?

The Salesforce Community is itself very vast and up to date. And being to events, webinars and going over the release materials helps us to keep ourselves upto date. We also have an internal Research and Development team that takes up the task to keep an eye on the latest developments and help us to be ready as these market shifts happen. We also stay up to date with the Quarterly releases for Salesforce and perform an impact analysis on the active and future customer with such changes happening.

3 – Salesforce is known for its adaptability and scalability. How does Aekot tailor its services to meet the specific needs of clients in various industries, and what challenges have you encountered in doing so?

 Majority of the customers are SMBs however a lot of large enterprises use Salesforce be it Google, Pfizer or Amazon. And Scalability is something that is to the advantage of Salesforce. Aekot with its years of experience and together with its experienced and hard working team is always up for the challenge and ensures a proper thought is given prior to execution and implementation. Our consulting plays a crucial role in ensuring the accurate solution is provided to the customer

4 – Data security and privacy are critical concerns for businesses. How does Aekot address these concerns when implementing Salesforce solutions, and what measures do you have in place to protect your clients’ sensitive information?

Tighten then loosen. Is the approach we take. There is an immense set of permissions that can be made available to users in Salesforce. And that is exactly where our experience and familiarity with the platform helps to identify the right fit of permissions in terms of security and scalability brings value to the table.

5 – Training and user adoption can be challenging aspects of CRM implementation. How does Aekot help clients ensure that their teams are proficient in using Salesforce effectively?

We totally understand the importance of Training and getting the users upto speed. What we do is follow the train the trainers. And support them with good quality training materials in various formats which could help the further training and self reference materials. To have a check on the adaptability we keep a track on logins and usage. And driving metrics to help run analytics that could be presented to the stakeholders for further adoption.

6 – Beyond the technical aspects, can you share some insights into the cultural or organizational changes that businesses may need to embrace when transitioning to Salesforce-based solutions?

Customers should realize that change is always painful for employees. Learning a new system could be a challenge in itself for many. Once this painful part is taken care of, Salesforce can scale into different business units and can be a source of truth to many.

7 – What future plans or innovations does Aekot have for its Salesforce services?

So far, we have been catering to SMBs and we often receive enquiries from enterprises to be onboarded as consulting and development partners which we are looking forward to catering. We are also investing in building products and creating service lines to be more organized when we are making our connection with the customer. We are also looking to expand into the other CRMs that are starting to create a dominance like Zoho, Hubspot, etc. for the SMBs.