Kenko Pay: Revolutionizing Healthcare Expenses in India – A Comprehensive Guide

CXOToday has engaged in an exclusive interview with Aman Priyadarshi, Head of Product at Kenko Health

Q1: What is Kenko Pay, and how does it simplify healthcare expenses for users?

Kenko Pay is a revolutionary feature that allows our subscribers to settle their medical bills cashlessly using their Kenko subscription benefits. It eliminates the need for out-of-pocket spending. With Kenko Pay, users can easily locate nearby healthcare facilities, scan the UPI QR code at the doctor’s clinic, and have the consultation fee deducted from their Kenko benefit instantly. It’s as simple as a standard UPI transaction.

Q2: How does Kenko Pay ensure the security and legitimacy of transactions during a doctor consultation?

Kenko Pay employs cutting-edge AI technology that verifies the transaction’s legitimacy by using the user’s GPS location, facility coordinates, and QR code details. This ensures secure and legitimate transactions, processed within 60 seconds, while eliminating the risk of fraud.

Q3: Can you tell us more about Kenko’s extensive network of healthcare providers and pharmacies where Kenko Pay is currently available?

Currently, Kenko Pay is available at over 15,000 doctors’ offices across 16+ specialties in 500 cities in India. This extensive network ensures that users can access cashless healthcare services conveniently across the country. We are committed to expanding this network further to serve even more users.

Q4: What sets Kenko Pay apart from traditional health financing solutions?

Kenko Pay simplifies the entire process of settling medical bills. Unlike traditional solutions where individuals had to pay upfront and go through a complex reimbursement process, Kenko Pay allows users to settle their bills instantly and effortlessly. It’s as easy as making regular payments.

Q5: What future functionalities can Kenko subscribers expect with Kenko Pay?

In the near future, Kenko subscribers will be able to use their benefits for ecommerce purchases related to healthcare expenses. Additionally, we are integrating with leading pharmacy chains to provide a seamless over-the-counter payment experience, making it even more convenient for our users.

Users can add their family doctors to Kenko’s network by submitting their details through the app. Our dedicated team ensures that the doctor is listed within 24 hours, enhancing accessibility and convenience for our subscribers. This feature is designed to cater to our users’ preferences and needs.

Every Kenko Pay transaction generates valuable insights into usage patterns across healthcare facilities in India, which have traditionally operated offline. This data allows us to proactively identify and solve their working capital needs, helping healthcare providers increase business efficiency.

Q6: Could you elaborate on how Kenko is addressing the unique challenges of designing and pricing healthcare products in India?

We believe in promoting interoperability within the healthcare system to make it more efficient and accessible. Our approach involves collaborating with industry players to create sustainable financing models, particularly for the $250 billion+ OPD market. We focus on offering OPD coverage that caters to the specific needs of our users, making healthcare financing more affordable and user-friendly.

Q7: How does Kenko differentiate itself from traditional insurance companies when it comes to addressing the OPD market in India?

Unlike traditional insurance companies, Kenko is dedicated to addressing the OPD market comprehensively. We understand that outpatient expenses form a significant part of healthcare spending. Our solutions, including Kenko Pay, streamline the process of accessing and paying for outpatient services. We prioritize customer experience and affordability, which sets us apart from traditional insurers.

Q8: Can you share insights into how Kenko collaborates with industry players to create sustainable financing models for the OPD market?

Collaboration is at the core of our strategy. We work closely with healthcare providers, pharmacies, and other stakeholders to develop financing models that benefit everyone. By understanding their needs and challenges, we aim to create sustainable solutions that enhance the accessibility and affordability of OPD services for users while supporting the healthcare ecosystem.

Q9: In what ways does Kenko’s approach to OPD coverage benefit users, especially in a country like India with diverse healthcare needs?

Our approach to OPD coverage is designed to be flexible and user-friendly. We recognize that healthcare needs vary widely in India. By offering OPD coverage, we empower users to access a wide range of healthcare services, from consultations to diagnostic tests and medications. This flexibility ensures that users can tailor their healthcare experience to their specific needs, making it both practical and cost-effective.

Q10: How does Kenko Pay align with Kenko’s mission and vision for healthcare financing in India?

Kenko Pay is aligned with our mission to make healthcare more accessible, cost-effective, and efficient for individuals across India. It streamlines the customer experience and redefines how Indians manage their healthcare expenses. With an expanding network and exciting future capabilities, Kenko is at the forefront of transforming the healthcare landscape in India.

Q11: What is Kenko aiming for with the introduction of Kenko Pay and other innovative features?

Our ultimate goal is to address the healthcare financing needs of Indians effectively. We aim to simplify the process, eliminate claims, and offer a seamless experience to our users. We want to revolutionize the healthcare financing industry in India, making quality healthcare accessible to all.