Data Structures to User Security: The Technical Backbone of Kintree

 CXOToday has engaged in an exclusive interview withMr. Vikram Lad, COO, Kintree.

1. How do you see Kintree’s unique approach standing out in the market of family-oriented platforms?

Ans: Kintree has been built keeping in mind to suite for all generations. Family trees created on the Kintree Platform has unique feature of getting connected to your history, present and extended present which you are unaware about. Kintree has unique approach which keeps it apart from other Family-oriented platforms i.e. Holistic Family Management, Emphasis on Emotional Bonding, Features like social media and security like messaging app (Privacy & Security), Interconnected Communications, Cross-Generation Accessibility, Genealogy etc.

2. Kintree aims to expand its language offerings based on popularity in different regions. How do you think this multilingual strategy will impact the user base?

Ans: Currently Kintree’s App language is available in English & 11 Indian languages i.e., Hindi, Marathi, Gujrati, Punjabi, Bangla, Telugu, Kannada, Tamil, Malayalam, Assamese & Urdu. In future, we will be launching the content languages as well.

3. Kintree is available on multiple platforms: browser, Android, and iOS. Could you discuss some potential challenges in maintaining a consistent user experience across these different platforms?

Ans: As the customer experience has to evolve on all different userbase i.e. browser, Android & IOS, we are keeping all entry point as per the customer preference & behaviour. Mostly customer prefer to use the mobile, so we are using Native as well as Hybrid Tech.

4. The family tree feature is a core aspect of Kintree. From a technical standpoint, what kind of data structure and architecture might be suitable for efficiently representing and storing family relationships?

Ans: Data structure and architecture is based on the real-life relationship, which is why we have taken Graph node structure collecting information like Name, Relationships. Rest details like DOB, Email, Alive or Not etc at profile level. We are currently using SQL database but yes we are upgrading to better.

5. Security and privacy are crucial for any platform that involves personal data. How would you approach ensuring the security of user information and media exchanges within Kintree?

Ans : All the data i.e. user information are with 2 level encryption which has been developed by inhouse tech team. We are in process of GDPR compliance, so it will be world class standard.

6. Kintree plans to add international languages in the future. Could you propose a strategy for implementing and managing language localization in the app?

Ans : We also have plans going ahead with global languages like Thai, Arabic, Nepali, Indonesian, Malaysian etc. Currently we are present in 20 plus countries with English App. Once we are GDPR compliance (it is in process), we will be available in Europe & America continent.

7. How would you design the user interface of Kintree to accommodate users of different age groups, ensuring ease of use for multi-generational families?

Ans : We have kept our UI user friendly, keeping in mind with all users of different age group.

8. How would you leverage your experience to contribute to Kintree’s growth and partnerships?

Ans: I have 18 years of Media experience and worked in past companies i.e. HOTSTAR, ZEE Entertainment, Rediff.com, BIG FM & Chingari App. I am a firm believer that the strategic partnerships is way of Growth. I have driven this with my previous stint in a start-up company where these strategic partnerships helped to grow the customer base as well as valuations.

9. Kintree emphasizes a smooth user experience. How would you manage operational processes to ensure a seamless interaction between users and the platform?

Ans: Kintree app involves a combination of well-designed operational processes and user-centred design principles. We are bound by having regular feedbacks from users through all mediums like App, Play store remarks, Call, SMS or email. In-App Support i.e., Feedback is attended instantly at our end. Features like FAQs, Customer Support are offered in In-App sections.

10. Collaboration and teamwork are essential for Kintree’s mission. Could you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?

Ans: Absolutely, Collaboration & Teamwork are essential for Kintree’s mission. As Kintree is at its early days, all functions are collaborating towards day-to-day task focusing on consumer at the centre. We are planning a great partnership with a company on DNA Ancestry, wherein entire team has put up its effort from Tech, Content, Marketing etc.

11. Kintree is dedicated to helping families stay connected. Can you discuss a personal experience that reflects the importance of family togetherness in your life?

Ans: Kintree’s main objective is to get connected with your Family i.e. immediate and extended. In today’s world everyone knows their family members through messaging group’s but don’t know the relations, what they do, where do they live etc. Kintree will make them connected using Family tree which they will create on Kintree. In my personal experience, When I was a kid and my mom was in ICU, only family members came forward for our help. This incident made me realize that in time of test, family is best.

12. Kintree emphasizes a smooth user experience. How would you manage operational processes to ensure a seamless interaction between users and the platform?

Ans : Ensuring a smooth user experience for Kintree involves managing operational processes with a focus on accessibility, responsiveness, and user satisfaction.

Kintree has deployed a user-centred design approach, conducting usability testing and gathering feedback at each stage of development. Kintree has ensured real-time updates on the platform, especially concerning new features, bug fixes, and system improvements. We clearly communicate these updates to users through in-app notifications, emails, and social media.

Kintree has Implement a responsive customer support system with multiple channels, including in-app feedback & email which provides timely and helpful responses to user queries, issues, and feedback.

Kintree has optimized the platform for mobile devices, ensuring a seamless experience across various screen sizes and devices. We also conduct regular testing on different mobile platforms to identify and resolve any compatibility issues. Kintree has implemented predictive analytics to anticipate user needs, such as suggesting potential family connections or highlighting features based on user behaviour. This enhance the user experience by providing personalized recommendations.

13. Can you share an experience from your past roles where you had to handle a challenging situation that required innovative thinking and adaptability? How did you approach the situation and what were the outcomes?

Ans : During my last stint with ZEE Entertainment in Thailand, where I was Business Head (CEO) based out of Thailand, had a challenge while reaching out to all Thai audience who were shifting from traditional TV channel to OTT space. To overcome this challenge, I had to understand the consumer demand, take their feedback and come with innovative solution. To gain from this shift of the audience and getting their eyeballs on every possible medium, I had a strategic deal with Biggest Content Player of the Thailand (they supply international content to Local TV & OTT), to launch an exclusive OTT channel to Thai audience i.e. JKN ZEE Magic on their OTT platform and which further available on other OTT as well.