I envision AI as a game-changer for businesses, propelling them into a new era of efficiency, innovation, and growth’, said Venugopal Ganganna, CEO, Langoor

CXOToday has engaged in an exclusive interview with Venugopal Ganganna, CEO, Langoor 

1) Langoor’s Journey So Far 

Langoor’s journey so far has been remarkable, marked by continuous growth and innovation. From our humble beginnings as a digital agency, we have expanded our offerings and evolved into a strategic partner for brands on their digital transformation journey, helping them navigate the ever-changing digital landscape.

We started out as a global company based out of Sydney and had an R&D centre in Bengaluru to tap into the technology expertise. Between 2015 and 2019, we matured most of our digital services, by operating at the intersection of technology, creativity, and data.

We believe that we are on the path of a continuous journey. Every six months, we strongly believe the need to innovate, build new practices, new capabilities – and that is something we have gotten extremely good at.

2) How Langoor has adapted to rapidly evolving digital space?

To adapt to the rapidly evolving digital space, Langoor has embraced a culture of agility and continuous learning. We stay ahead of the curve by investing in talent, leveraging emerging technologies, and fostering a collaborative environment. This allows us to anticipate industry trends, offer cutting-edge solutions, and deliver exceptional results for our clients.

3) How do you envision artificial intelligence (AI) transforming business?

I envision AI as a game-changer for businesses, propelling them into a new era of efficiency, innovation, and growth. With AI, businesses can automate tasks, streamline operations, and leverage data-driven insights to make informed decisions. AI-powered technologies, such as ML and NLP, enable personalized customer experiences that lead to enhanced productivity and competitive advantage. By harnessing the power of AI, businesses can unlock new opportunities, improve operational efficiency, and create sustainable growth in an increasingly dynamic and digital world.

4) How is generative AI affecting B2B sales and marketing? In what ways does it help create efficiencies in B2B?

Generative AI is significantly impacting B2B sales and marketing by creating efficiencies and driving innovation. Tasks such as content generation and lead qualification can be automated freeing up valuable time for sales and marketing teams to focus on high-value activities. Generative AI also empowers businesses to personalize marketing messages, optimize customer journeys, and improve sales forecasting, leading to more effective strategies and better overall performance.

5) How digital and advertising experts are assisting in the analysis and conversion of their market intelligence data into useful insights for the various brands they have collaborated with? Examples if any?

Our team of digital and advertising experts play a crucial role in analysing market intelligence data and converting it into actionable insights for the brands we collaborate with. By employing advanced analytics tools and methodologies, we uncover trends, consumer behaviours, and competitive landscapes, allowing us to develop targeted strategies that drive impactful campaigns. Our collaborations with various brands have resulted in successful campaigns that have achieved measurable results and generated significant brand awareness and engagement.

6) Key achievements and key campaigns

Key achievements for Langoor include our consistent growth trajectory, high NPS, and wide industry recognition. We have delivered successful campaigns for renowned brands across various sectors, driving brand visibility, customer engagement, and business growth. Few notable campaigns include the See More, Be More campaign crafted for Infosys, Data Cantered campaigns we conceptualised and executed for Lenovo, EcoTank Revolution for Epson, and many more.

7) Vision for Langoor 3.0

Looking forward, Langoor 3.0 envisions further expansion and innovation. We aim to strengthen our position as a leader in the digital space by embracing emerging technologies, enhancing our service offerings, and fostering strategic partnerships. Our vision is to continue delivering exceptional results for our clients, driving digital transformation at the intersection of creativity, data and technology that resonate with audiences in an ever-evolving digital world.