Interviews

OUR GOALS ARE TO CONSOLIDATE OUR POSITION AS A TRUSTED INDUSTRY LEADER AND EXPAND OUR MARKET REACH, SAYS AATISH HUNDIA, DIRECTOR, EVM INDIA

 Question 1: Describe your company’s operations for the upcoming fiscal year.

As we gear up for the upcoming fiscal year, EVM is poised for an exciting phase of growth and expansion. Our focus is on delivering comprehensive and cutting-edge solutions to Indian consumers and we are thrilled to introduce new product categories that cater to the evolving needs of our customers. With an unwavering commitment to innovation, we are launching new offerings such as TWS earphones, smartwatches, gaming modules, etc. Additionally, we are planning to unveil a premium series of products that epitomize the highest standards of quality and craftsmanship. These strategic initiatives reflect our dedication to providing end-to-end solutions and elevating the digital experience for our valued customers.

Question 2: EVM’s expansion and business strategies.

EVM is on an ambitious expansion trajectory, driven by our unwavering commitment to serving the Indian market. Our business strategies are centered around three core pillars: innovation, accessibility, and user experience. We foster a culture of relentless innovation, constantly pushing boundaries to deliver breakthrough technologies and experiences. To ensure accessibility, we have expanded our presence across India, forging strong partnerships with retail channels and leveraging leading e-commerce platforms. Additionally, we actively seek collaborations with industry leaders to harness synergies and drive sustainable growth. By staying true to our strategies, we are well-positioned to cater to the unique needs of Indian consumers and achieve market leadership in the consumer tech industry.

Question 3: Tell us about the New Products in the Works.

Exciting things are happening at EVM as we prepare to unveil our highly anticipated smartwatch, EnWrist. This remarkable wearable seamlessly integrates advanced features, elegant design, and robust functionality, redefining the smartwatch landscape. EnWrist is just a glimpse of our product pipeline. We have an impressive lineup of premium products in development that will set new benchmarks in quality and performance. Our upcoming premium series, will cater to the aspirations of tech enthusiasts who demand nothing but the best. Stay tuned as we unleash a wave of innovation and redefine the boundaries of what’s possible.

Question 5: Tell us about the production facility for EVM, including its location, size, capacity, product line, and other details.

We have established a state-of-the-art production facility that embodies our commitment to self-reliance and delivering world-class products. Our facility is strategically located in Vasai, Mumbai, taking advantage of its accessibility to key transportation hubs. With ample space and cutting-edge infrastructure, our facility is designed to optimize manufacturing efficiency and ensure stringent quality control. We have invested in advanced technology and processes to produce a diverse product line. By maintaining control over the entire production process, we uphold our commitment to delivering high-quality products that resonate with the needs and aspirations of Indian consumers.

Question 6: How many investments have you made so far towards the same?

EVM’s journey of success has been fueled by significant investments in our vision and infrastructure. To date, we have allocated substantial resources, totaling more than $2 million, to build a robust manufacturing infrastructure equipped with cutting-edge technology. This investment has enabled us to establish a strong talent pool and ensure world-class manufacturing capabilities. Furthermore, we remain committed to fostering innovation and growth by allocating an additional Rs 5 crore towards research and development. These investments reflect our unwavering dedication to creating exceptional products that push the boundaries of technology and enhance the lives of our customers.

Question 7: What is your current market share, and what are your goals for the following two years?

While market dynamics can fluctuate, EVM has gained significant traction and recognition in the consumer tech industry. Our commitment to delivering superior products has earned us the distinction of being recognized as a top-selling brand for internal SSDs by renowned research firm CyberMedia Research (CMR) last year. In the following two years, our goals are to consolidate our position as a trusted industry leader and expand our market reach. We aim to become synonymous with innovation, quality, and customer satisfaction. By continuously pushing the boundaries of what’s possible and creating memorable user experiences, we strive to exceed the expectations of our customers and become their preferred choice in the ever-evolving consumer tech landscape.

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