BetterPlace appoints former Twilio and Myntra exec Ved Antani as Chief Product and Technology Officer
In a bid to double down on its market dominance in Indian, APAC, and GCC markets through its tech prowess, BetterPlace, Asia’s largest frontline workforce management SaaS platform, has appointed Ved Antani as its new Chief Product and Technology Officer. With over 15 years of experience in building highly-scalable platforms and products across SaaS, ecommerce, gaming and enterprise sectors, Ved will lead BetterPlace’s efforts to become a robust, AI-optimized full-stack workforce management SaaS platform.
Prior to joining BetterPlace, Ved was the General Manager and Vice President of Engineering and Product at Twilio where he was responsible for creating a global engineering and product vision for the company. He also led efforts to enhance the engineering roadmap for Myntra to improve their progressive web apps and increase fraud detection and prevention during his tenure as the Vice President of the company.
Welcoming Ved onboard, Pravin Agarwala, Co-founder & Group CEO, BetterPlace said, “Having expanded to international markets we are seeing tremendous rise of enterprises wanting to optimize their operations exponentially. While our current tech capabilities have helped enterprises cut costs by 30% and increase productivity by 70% we wanted to deliver further and help enterprises see productivity gains they have never seen before. To achieve this we wanted to onboard someone who not only had the technical expertise to help us through this journey but has also experimented their methods to achieve significant scale. Ved’s extensive experience in large scale SaaS and ecommerce companies gives him a unique edge of not only understanding how platform economies work but also knowing the nitty gritties of using SaaS to achieve scale. I am excited to have him on board as an integral part of our journey.”
At BetterPlace, Ved would be leading the entire tech team and helping the company go through a 360-degree AI revitalization.
Excited to join the BetterPlace team, Ved Antani, Chief Product and Technology Officer, BetterPlace said, “Digital transformation has been rampant in multiple industries and the workforce management space is now quickly catching up. BetterPlace with its full-stack SaaS platform has been the first mover in this space which has resulted in them establishing their market dominance in the space. With the advent of AI, BetterPlace’s transformative tech stack could become the most impactful tech stack of the decade. This potential is what excites me and I look forward to working with the wonderful team and being part of their vision of unleashing the potential of the global workforce.”
BetterPlace recently partnered with Microsoft to bring in AI and analytics into their tech stack to provide more value to their enterprise customers.
About BetterPlace
Founded in 2015, BetterPlace is Asia’s largest frontline workforce management SaaS platform. The company has benefitted over 30 million workers and families and empowered over 1500 companies as clients across Asia. Being a full-stack solution, BetterPlace caters to the entire value chain of frontline workforce management from discovery, hiring and onboarding to vendor management, rostering, upskilling, productivity management, benefits transfer, and credit.
