GTPL Hathway Limited enhances its customer experience with GIVA, an AI-powered chatbot enabled by Yellow.ai

• GTPL Hathway Limited (GTPL) offers a one-stop solution for all its offerings with the implementation of an NLP-trained multimodal AI chatbot, enabling seamless self-service, sales, and support.
• The chatbot is conversant in nine languages, enabling hyper-personalised and seamless customer experiences across WhatsApp, GTPL’s upcoming new App, website and Facebook page.

GTPL Hathway Limited, India’s largest Multi-System Operator (MSO), today unveiled an enhanced version of its WhatsApp bot, GIVA, integrating advanced AI capabilities.  The upgraded bot is designed to automate customer support, enable self-service, and provide after-sales service as part of GTPL Hathway’s commitment to drive excellence through cutting-edge digital innovations. Powered by Yellow.ai, a global leader in generative AI-powered customer service automation, the intuitive chatbot will deliver seamless, hyper-personalised experiences for the company’s 12 million plus Digital Cable TV and a million plus Broadband customer base across India.

Leveraging Yellow.ai’s Dynamic Automation Platform (DAP), the AI chatbot offers full-fledged customer service automation on WhatsApp as a first step, followed by chatbots on Facebook, and GTPL’s website and application. It offers round-the-clock support to both new and existing customers in three languages initially, including English, Hindi and Gujarati which will soon be followed by six additional languages including Telugu, Tamil, Kannada, Malayalam, Marathi and Bengali to cater to varying customer preferences. It also enables deep backend integration with CRM, payment gateways, and other existing support systems.

Commenting on the launch, Mr. Anirudhsinh Jadeja, Managing Director, GTPL Hathway Limited said, “The enhanced chatbot GIVA is part of GTPL’s ongoing commitment to providing unparalleled service to its customers. This AI-powered chatbot enabled by Yellow.ai reflects our commitment to innovation and customer-centric solutions. By leveraging and implementing advanced technologies, we aim to enhance customer interactions, streamline processes, and set new standards in the industry.”

From showcasing GTPL’s services across Digital Cable TV and Broadband, giving customised plan recommendations, raising queries, to enabling channel additions, pack upgradation, and purchases, GIVA is capable of efficiently engaging with customers across the stages of their journey.

Raghu Ravinutala, CEO and Cofounder, Yellow.ai said, “AI-powered solutions offer lucrative opportunities for brands to create and deliver hyper-personalised experiences with their customers, shifting from transactional interactions to creating memorable conversations. Our Dynamic AI agents, deployed by 1,100+ global brands, excel in context-based intent recognition, delivering deep insights and enhancing customer service and engagement. This drives omnichannel, multimodal, and multilingual experiences, constantly improving performance. We look forward to working with GTPL Hathway to positively impact their conversions, support query resolution, customer and support staff satisfaction, and contribute to their overall digital transformation journey.”

About GTPL Hathway

GTPL Hathway Limited is India’s largest MSO providing Digital Cable TV services and is one of the largest Private Wireline Broadband service provider in India. The Company is the largest Digital Cable TV and Wireline Broadband Service Provider in Gujarat & is a leading Digital Cable TV Service provider in West Bengal. The Company’s Digital Cable TV services reach 1,500 plus towns across India in 23 states. The company enjoys an expansive network, comprising over 42,000+ business partners, 200+ broadcasters, 1,750+ enterprise clientele, and active participation in 30+ Government projects. The company offers an enviable catalogue of 940+ Total TV Channels of which more than 50 channels are GTPL Owned & Operated Platform Services. As on March 31, 2024, the Company has approximately 9.5 Mn Active Digital Cable TV Subscribers and 1.0 Mn Broadband Subscribers and a Broadband Homepass of about 5.80 Mn.

About Yellow.ai

Yellow.ai empowers enterprises to create memorable customer conversations through our generative AI-powered customer service automation platform. Our vision is to drive toward the future of fully autonomous customer support that unlocks unparalleled efficiency and significantly reduces operational costs. Headquartered in San Mateo, Yellow.ai serves over 1100 enterprises, including Sony, Domino’s, Hyundai, Volkswagen, ITC Ltd, OYO, Skoda Auto, and Asian Paints, across 85+ countries. Our platform is built on multi-LLM architecture and continuously trained on 16B+ conversations annually, enabling businesses to deliver elevated experiences and build lasting customer relationships. Founded in 2016 with offices across six countries, Yellow.ai has raised over $102 million from blue-chip investors.