India’s leading UX design firm, ZEUX Innovation wins 2023 Red Dot Design Award for Artium Academy
With this remarkable feat, ZEUX Innovation joins elite Indian UX Design Companies with prestigious Red Dot Design Award for Artium Academy App’s UX Design
ZEUX Innovation, one of India’s leading UX design and innovation firms, is thrilled to unveil its victory in the distinguished Red Dot Design Award 2023. This esteemed recognition has been secured within the Brands & Communication Design category, and it stands as a testament to the remarkable prowess showcased through the firm’s unparalleled UX design efforts. The recognition is specifically attributed to the exceptional work undertaken for Artium Academy, the nation’s preeminent integrated music-tech platform. The achievement reaffirms ZEUX’s commitment to delivering outstanding and innovative UX design solutions in the competitive global design landscape.
Commenting on this feat, Saurabh Gupta, Co-founder, ZEUX Innovation said, “This recognition is truly an incredible achievement for us at ZEUX Innovation. It stands as a testament to the unwavering passion, dedication, and ingenuity of our exceptionally talented team. We are constantly driven to create user-centric solutions that revolutionise how people interact with technology and digital products. Our endeavours with the Artium Academy have led to increased engagement, enhanced satisfaction, and a retention rate for the app that has surged by up to 400%. The app currently boasts an impressive rating of 4.7/5”.
Co-founder, Hemal Gathani, also expressed his views on this achievement, he said, “Over the years, we have built an impressive track record of success, consistently delivering outstanding designs for clients across industries, including e-commerce, healthcare, finance, and technology. This recognition validates our continuous pursuit of innovation in the realm of UX design. We extend our gratitude to the esteemed Red Dot Awards’ jury and everyone who has supported us on this journey”.
Co-founder of Artium Academy, Vivek Raicha said, “Facing a challenge of low user engagement and conversion, we engaged with ZEUX Innovation. Through their results-driven UX design approach, we not only accomplished a remarkable increase of up to 400% in retention for the Artium Academy app but also secured an impressive rating of 4.7/5. ZEUX adeptly grasped our requirements and skillfully translated them into exemplary UX practices, thus shaping the comprehensive digital experience for both students and teachers at Artium Academy”.
The esteemed jury of the Red Dot Design Award, meticulously assessed entries based on criteria such as design innovation, functionality, aesthetics, and overall user experience. In the competition, ZEUX Innovation’s exceptional work shone through as they adopted UX principles like the Progress principle, Gamification, Cognitive limitation, and Network effect to establish a compelling brand image for Artium Academy’s pre-login and post-login interfaces. The firm’s approach resulted in a well-integrated musical ecosystem that brings together users on a single platform, empowering them to monitor their performance and assignments. Simultaneously, it also allows teachers to seamlessly assign and evaluate tasks, monitor earnings, and deliver immersive learning experiences.
In the realm of global recognition, ZEUX Innovation stands shoulder to shoulder with illustrious brands such as Porsche, BMW, and others, all of whom have been honored with prestigious Red Dot Awards for their groundbreaking achievements. Similarly, the Philips OlfaPure 7000, a fragrance dispenser designed for car interiors, also secured this prestigious accolade in the product design category. Additionally, the ThinkPad Z13 Gen 2 earned recognition for its sustainability initiatives and top-notch technology tailored for young professionals spanning Generation Z and millennials. These achievements reinforce ZEUX’s standing among the most prestigious brands globally.
About ZEUX Innovation:
ZEUX Innovation is one of India’s leading UX design and innovation firms, known for delivering complex, large-scale, and highly engaged UX design projects. Headquartered in Mumbai, the firm works with an “outcome-based” focus and approach, to create frictionless digital experiences. The company boasts a strong portfolio of projects across sectors including Banking, Tech, E-commerce, Education, Media, and Insurance, amongst others. It has a proven track record of delivering massive ROI (e.g. increase in revenue, engagement, drop-offs, etc) to marquee clients such as Discovery+, ICICI Bank, HDFC Life, L&T, FabIndia, etc. The firm was launched in 2016 and has so far worked with over 150 clients.
About Artium Academy:
Artium Academy is India’s leading music learning and community platform that offers courses designed & certified by India’s legendary musicians, delivered by handpicked teachers in LIVE 1:1 online classes. With LIVE and interactive Masterclasses by the maestros and a vast library of recorded content, Artium’s performance-based courses for both vocals and instruments are curated by legends Sonu Nigam, K S Chithra, Shubha Mudgal, Aruna Sairam, Louis Banks, Raju Singh, Gino Banks, Aneesh Pradhan and Ananth Vaidyanathan, who form Artium’s Academic Board. Lessons are delivered using Artium’s proprietary tech that includes its own video conferencing facility, AI enabled practice studio embedded with learning tools and a performance platform that drives social and community engagement. The company already has amassed hundreds of certified teachers and thousands of paid learners from across the globe who can also release original music through Artium’s in-house talent platform Artium Originals, having released 15+ songs so far with millions of views on YouTube.
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