More than 65% gamers get parental acceptance today: Lenovo India and The Esports Club Survey
The average Indian gamer is less than 24-years old, and the increasing parental encouragement demonstrates an evolving perspective among Indian families
Lenovo, the global technology leader, in collaboration with The Esports Club® (TEC) a global Esports company with presence in Middle East, South-east Asia and South Asia, have conducted an extensive survey that provides unprecedented insights into the gaming habits of Indian gamers. This joint effort brings together the expertise of two industry leaders to shed light on the dynamic gaming landscape in India. This comprised over 18,000 responses from more than 70 cities across the country.
The findings reveal a significant trend among the young and dynamic Indian audience, with 89% of Indian gamers being less than 24-years old while the global average gamer is 35-years old. A majority (71%) of these gamers are currently pursuing their education, and almost 66% of them get occasional support or active encouragement from their parents. This indicates a growing interest in gaming amongst the Indian students, and demonstrates the broad range of backgrounds and aspirations within the Indian gaming community. The remarkable shift in parental attitudes also reflects the positive impact of gaming on Indian households.
The survey findings indicate that gaming is the preferred form of entertainment, where 60% of respondents casually play with their friends, thereby utilizing the esports platforms to connect and nurture relationships. It is also interesting to see that 82% of gamers spend more than one hour per session, and 88% playing daily or several times a week. This signifies the increasing popularity of gaming, surpassing traditional leisure activities in India.
Responses from the survey shed light on gaming classifications in the country. These classifications illustrate that almost 82% of the surveyed group play some form of esports and seek next-level performance from high-quality gaming devices. Thanks to the availability of faster internet speed and better compute power with high-end machines, nearly all (94%) gamers today choose to game from the comfort of their homes.
The survey also demonstrates that a significant proportion of core Indian gamers come from affluent families, and all gamers have a strong presence in the digital realm. Nearly all (99%) gamers actively engage on Instagram and more than half (53%) of them use Snapchat, indicating the substantial social media footprint of the community.
Dinesh Nair, Director – Consumer Business, Lenovo India said, “Lenovo has always worked towards strengthening the gaming ecosystem, by listening to its consumers’ demands and staying ahead of the trends. This survey, conducted in collaboration with The Esports Club, is a positive step in that direction. It has helped us obtain some insightful details about the Indian gaming community, especially highlighting how high-end premium devices have been crucial for a comfortable and immersive gaming experience. We take this feedback very seriously and will continue to produce the most powerful Legion machines for the Indian gamers.”
“We’re thrilled with the insightful result of our survey, it gives us a deeper understanding of Indian gamers and their preferences,” said Vamsi Krishna, Founder of The Esports Club. “It has helped us identify the diverse gaming classifications and lifestyles, enabling us to build targeted strategies to better serve their needs. It provides valuable guidance for brands like Lenovo and The Esports Club to create tailored experiences and products that resonate with this passionate community. We’re excited to leverage these findings to elevate the gaming industry in India and support gamers’ aspiration.”
Lenovo and The Esports Club are delighted to have collaborated on this survey, providing valuable insights into the Indian gaming landscape. The findings offer key takeaways for the industry, helping stakeholders better understand the preferences and behaviors of Indian gamers. This collaboration underscores Lenovo’s commitment to delivering innovative gaming products that meet the evolving needs of the Indian gaming community, reinforcing their position as a leader in the gaming industry.
About Lenovo:
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$62 billion revenue global technology powerhouse, ranked #171 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services. This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub.
About The Esports Club:
Founded in 2019, The Esports Club (TEC) is a global esports entertainment company which owns, operates and partners with premier esports franchises. TEC provides turnkey solutions to brands wanting to enter the market by leveraging its experience as an established entity within the industry while also providing marketing services and activation platforms for endemic and non-endemic brands alike. TEC’s mission is to elevate esports by providing a platform for others to experience the thrill of competitive gaming through our events. We aim to build communities around the world through our tournaments, leagues and other initiatives. We create, produce and broadcast premium content for gamers to enjoy while allowing sponsors to reach a large audience. TEC has delivered tournaments and content in a variety of gaming genres—Valorant, CS:GO, LOL, Apex Legends, BGMI, Freefire and more. We are a team of experienced professionals who bring unique insight into the world of Esports, allowing us to provide aspiring gamers the best possible experience, visit [www.theesports.club]
