Press Release

Pocket FM Partners with MoEngage to Improve Delivery Rates and Reactivate Non-active Listeners 

The audio series platform is now using MoEngage’s insights-led engagement approach to drive higher retention and reactivation among its listeners


Audio Series platform Pocket FM has partnered with MoEngage to optimize customer engagement through an insights-led approach.


Prior to this collaboration, Pocket FM observed high engagement among active listeners on the app. However, the platform wanted to increase engagement, retention, and reactivation among non-active listeners.


With this partnership, MoEngage helped Pocket FM to contextualize communications according to the stage in the listener’s lifecycle journey. 


‘This collaboration has helped us immensely in building personalized experiences for our listener community. We hope to witness more contributions from MoEngage with their AI-powered analytics and advanced delivery capabilities’, said Prateek Dixit, CTO and Co-founder of Pocket FM. 


With MoEngage, Pocket FM aims to further improve the relevancy of customer lifecycle communications. 


‘We are delighted to work with a global audio series platform with ambitions like Pocket FM. With an extensive library and a large creator community, including the best authors, storytellers, voice-over artists, and writers, Pocket FM has been delivering quality audio content across multiple genres in English and native vernacular. We look forward to empowering the Pocket FM team by delivering the right actionable insights and the ability to drive relevant and personalized communications and recommendations to their listeners.’ – Yash Reddy, Chief Business Officer (APAC and EMEA), at MoEngage.


Pocket FM joins the growing list of the country’s top Media and Entertainment brands, the likes of which are Airtel Wynk, HT Media, ALT Balaji, OTT Play, and Mint, that trust MoEngage to deliver a consistent, relevant, and personalized experience to their end-consumers. 


About MoEngage

MoEngage is an insights-led customer engagement platform trusted by more than 1,200 global consumer brands such as Samsung, Westside, Hindustan Unilever, Airtel, Flipkart, Domino’s, Nestle, Bisleri, BigBasket, Ola, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage was recognized as a Customers’ Choice Vendor in the 2022 Gartner Peer Insights ‘Voice of the Customer’ for the Multichannel Marketing Hubs Report and a Strong Performer in the Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 Evaluation.


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About Pocket FM:

Founded in 2018, Pocket FM was built with a vision to redefine the audio OTT space by pioneering the audio-series category. We pride ourselves in embedding storytelling elements with a layer of content personalization in the longer format that resulted in the emergence of ‘binge listening’ as a consumption habit. Being the only audio entertainment OTT, we have emerged as the preferred digital audio destination for a refined storytelling experience with the audio-series format, riding on our diverse and engaging content.

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