Taboola, a leading content discovery platform, celebrated its 10-year anniversary in India recently. Over the past decade, Taboola’s journey has demonstrated its capabilities, making remarkable strides, achieving valuable growth for its customers, and delivering measurable impact across Indian digital advertisers. To celebrate this milestone, Taboola hosted a gala event where key leaders – Eldad Maniv, President & COO, Ran Buck, SVP Global Revenue, Chanan Fogel, VP, APAC, Brenda Chung, Regional Director, APAC, Kanika Mittal, Country Manager, India were present along with key partners, advertisers, and publishers.
The growth of Taboola can be attributed to its robust partnerships with leading brands & advertisers and publications such as NDTV, India Today, Network 18, Zee Media, Indian Express, Jagran New Media, One India, Amar Ujala, Asianet, The Hindu, Hindustan Times, ABP Digital, Dinamalar, Malayalam Manorama, The Print, Lokmat, and Outlook India, to mention a few from the last decade. These partnerships have not only contributed to Taboola’s popularity and growth as a preferred platform but have also bolstered its brand leadership in the Indian market, enabling a strong value proposition for partners and advertisers in India, transcending culture, languages, and geographies.
Commenting on this milestone, Adam Singolda, Founder and CEO, Taboola, said, “A decade ago, we embarked on a journey to redefine content discovery in India, and today, as we celebrate our 10-year anniversary, we take immense pride in the strides we have made. Over these ten years, we have had the privilege of becoming an integral part of India’s digital advertising landscape, helping our partners, publishers, and advertisers connect with audiences in meaningful ways. Our enduring commitment to fostering discovery and engagement has not only driven our success but also contributed to the broader digital transformation of this vibrant nation. We look forward to many more years of partnership and growth in India as we continue to shape the future of content discovery together for audiences and our customers.”
At Taboola’s grand 10th-year anniversary celebration, the event began with an auspicious lamp lighting by Taboola’s Vice President of APAC, Chanan Fogel. The hallmark of this milestone gathering was a captivating fireside chat on ‘Leadership in an Era of Rapid Digitization and AI’, chaired by Kanika Mittal and the panel comprised Eldad Maniv and Shireesh Joshi, Chief Business Officer of ONDC. The discussion covered the changing paradigms of the digital landscape with a key focus on the impact and possibilities of AI for publishers and brands. It also delved into the profound transformation brought about by generative AI and recommendation engines, underscoring innovative technologies that have eclipsed traditional mediums.
With a key focus on personalization and optimization, Taboola’s AI capabilities have empowered advertisers and publishers to deliver more relevant and engaging content to their target audiences. Taboola’s Generative AI capabilities can generate content and copy for ad creative, such as titles, images, and headlines. With it, brands that have tried this technology were able to reduce their time spent on generating ad creatives and produce high-performing creative assets for their campaigns.
Looking ahead, Taboola reaffirms its commitment to the Indian market. The company is optimistic about cementing its leadership in the Indian market through customized solutions and innovative offerings to meet local needs by harnessing India’s strengths and abundant talent pool. The recent appointment of Kanika Mittal as Taboola’s Country Manager for India signifies the company’s vision to strengthen its leadership for the Indian market, aiming to fuel innovation, enhance customer and community experiences, and deliver outstanding results to partners and clients. Taboola India has experienced substantial growth in the country, becoming the largest office by headcount in the company’s Asia operations. These teams encompass numerous functions, including sales and marketing, customer support, professional services, and management functions.
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo. More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Wayfair, Skechers, and eBay are among key customers.
