Press Release

VTION and HUL win the coveted ‘Best Use of Technology Award’ at MRSI Golden Key Awards 2023

VTION Digital Analytics

Dr. Lalit Kanodia Laureate Award for Technology Excellence in market research conferred upon VTION & HUL

VTION Digital Analytics, a leading Consumer Behaviour Intelligence Platform, and the leading FMCG giant, Hindustan Unilever Limited, have been recognized with the prestigious Dr. Lalit Kanodia Laureate Award for Technology Excellence in Market Research at MRSI’s (Market Research Society of India) Golden Key Awards 2023. VTION has won this esteemed recognition for the second time in the last 3 years for the best use of technology in market research. The MRSI awards celebrate and honor innovative trendsetters and game changers for introducing breakthrough technology within the market research industry processes to enhance the quality of consumer insights.

VTION has been honored with this award category on account of the cutting-edge market research technology the company has deployed for HUL in the field of consumer behavior measurement in digital advertising and ecommerce journeys measurement. VTION has patented its measurement methodology in India & USA, which the company is further providing to several Indian and global organizations for transparent measurement of digital behavior of consumers. The leading digital analytics company was declared the winner of the much acclaimed award category ‘best use of technology in market research’ amongst many other strong contenders.

Manoj Dawane, Founder and CEO, VTION Digital Analytics, said, “We are elated and humbled for this grand accolade. This significant recognition by MRSI is a testimony of VTION’s cutting-edge analytics and measurement technology that the company has developed for the leading industry players such as HUL. The technology has been patented in India which reaffirms our commitment to ‘Make in India, for the World’. With our data-driven culture, strong technology leadership and scalable architecture, we can now proudly say that VTION has firmly established itself as a leading player within the fast-growing SaaS based digital analytics/digital advertising sector.”

Nitesh Priyadarshi, Vice President (Consumer & Market Insights), Hindustan Unilever (HUL), said, “VTION has added immense value to our market research & media practices. We have started to see tangible benefits of having deployed VTION’s dashboards in our media & marketing operations. VTION Digital Analytics has great capabilities in the field of data analytics and measurement. We are sure that the company will scale greater heights in the coming years. We wish them all the best.”

Earlier in 2020, VTION received this honor for ‘Best Use of Technology’ Award at MRSI Golden Key Awards 2020. VTION has been acknowledged by the esteemed global platform for its technology prowess and notable innovations in Market Research. The company has patented this technology in India for which the Proof of Concepts (POC’s) have already been explored in five countries. VTION provides Android smartphone based real time behavioural data from a representative panel of consumers, made available through real time dashboards, through a SaaS model.

About VTION Digital Analytics

VTION’s app measures behaviour and media consumption of an individual on all digital platforms including the Android Eco-system. Available on Google play store, VTION has a patented tech framework that captures events from a smart device and sends out to a back end for analysis in real time. The technology is designed in a way that every operational business can benefit from it including the advertising and marketing businesses. Using data-science technologies on the collected data, VTION serves various stakeholders in the market including the advertising agencies, publishers, research agencies, DMP & programmatic platforms, and brands, providing research insights on app usage, content consumption, activation for programmatic campaigns and measurement of outcomes. The brand has a unique solution offering for companies across industries including FMCG, e-commerce, travel, education, fin-tech, finance, real estate etc. The USP of VTION lies in the fact that it is privacy-safe, has complete opt-ins from the consumer; the behavioural data provided is significantly accurate and is completely scalable across geographies and Android devices. # # #

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