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Mobile Investment, A Growing Priority For APAC Firms: Study

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Mobile technology investment is becoming a growing priority for Asia-Pacific’s leading organizations. A recent survey by Zebra Technologies, shows, more than half of (up to 60 percent) of Asia-Pacific organizations in the region, including India, are seeing mobile technology investment as key to improving business performance.

Increased mobile investment

The findings indicate that enterprises are increasingly making investments in disruptive technologies and enterprise mobile devices to enhance front-line worker productivity and customer satisfaction in field operations including fleet management, field services, proof of delivery and direct store delivery workflows.

“Driven by the acceleration of e-commerce along with customer’s heightened expectations and more focus within companies on differentiating service levels, the field operations industry is rapidly adapting the way it looks at its mobile technology investments,” said Tan Aik Jin, APAC Vertical Solutions Lead, Manufacturing and Transportation & Logistics, Zebra Technologies. 

Our study shows how growing challenges related to the on-demand economy drive organizations to adopt transformative, disruptive technologies such as augmented reality and intelligent labels to provide visibility and integrate business intelligence for a performance edge,” said he.

The India scenario

“Based on our study, the top three trends driving changes for field operations across Asia-Pacific including India, are: growing expectations of performance and convenience from end customers, the replacement of paper in the field by mobile technology, and the disruptions to field operations caused by emerging technologies and faster networks,” said Deep Agarwal, Regional Sales Director of India, Zebra Technologies.

In Asia Pacific including India more than half of the organizations have a mobile-first mindset when it comes to adopting enterprise-wide mobile and emerging technologies.

These forward-thinking organizations are setting their field operations apart with three key strategies. The scaling of mobile technology will evaluate the total cost of ownership of mobile technology as a standard practice. It involves utilizing emerging field operations technologies more extensively to achieve a competitive edge.

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