For those who haven’t heard the term ‘influencer marketing’ (where have you been?) or are we unsure what it means? Influencer marketing isn’t just a buzzword, it’s a marketing giant that’s only going to become bigger. Influencer marketing is a form of social media marketing that uses product placement and endorsements from influencers with a reputedly high level of expertise in their respective fields. Brands collaborate with influencers with a huge follower count to publish social media content that promotes their products or services.
What is the Best Way to Find the Right Social Media Influencer For Your Product or Brand? Influencers are adored by all. However, this does not imply that all influencers will boost sales for your company. You’ve come to the proper place if you don’t know how to locate influencers for your brand.
Mentioning below the 5 best platforms for your brand promotion.
1.Kofluence -The world’s largest AI-led influence platform empowering both brands and social media users to harness social influence. It is also an award-winning Ad-Tech influencer marketing platform that is causing quite a stir in the market. They are the world’s greatest influence platform, transforming creators into influential brand ambassadors through the strength of our AI & ML powered platform. Kofluence includes a varied bunch of dreamers, doers, and creative minds united by a shared goal to help unlock value from social influence. Kofluence currently Experiences the power of 10X better reach by tapping into our extensive network of over 500,000 creators. This platform currently has 500k+ creators, 4Bn+ reach, 2000+ campaigns, 30+ sectors, and 4.4 app rating
2.DRIM Global – India’s only performance influencer marketing platform, specializes in creating the most effective influencer marketing campaigns. They believe in providing a comprehensive brand experience while acknowledging and rewarding individual creativity. Their full-service client concierge will collaborate with their talented team of professionals and creatives to create and facilitate the true magic of performance-influencer marketing at each stage of the campaign. The company’s vision is for its partners, which include brands, influencers, and employees, to be wealthy and content. The platform currently has over 250k influencers, 200 brands, and nearly 2000 influencer talent managers. DRIM has also created a unique and powerful machine-learning algorithm that identifies the best-converting influencer segments and enables them to scale any project.
3. Viral Pitch – An influencer marketing, research & analysis platform on a mission to “Measure”. It serves as a unified platform to represent all influencer data for brand references, working as an all-encompassing strategy to quantify all variables in the influencer marketing space. This all-encompassing suite can track metrics for Twitter, Instagram, and YouTube, so it can satisfy all of your influencer needs. Viral Pitch makes influencers’ knowledge from their social media platforms readily available and understandable for the general public and the brand. It ensures that all of the data is presented in a way that is simple to understand and accessible to the average person.
4. Voxxy Media – a full-service, global influencer marketing, and social media company. Voxxy Media is present in many nations, including Japan, the United States, and India. Voxxy has created 3,500+ campaigns, collaborated with 250+ brands, and has 17 million influencer networks. Voxxy offers full-service digital marketing, including services such as Voxxy Influence, Voxxy Studio, Voxxy Social, Voxxy Performix, Voxxy Experiential, and Voxxy Talent. In layman’s terms, Voxxy helps clients in talent management, event organization, customer acquisition, social media strategy, production, and end-to-end influencer marketing campaign execution.
5. HypeAuditor – By utilising the power of AI and machine-learning algorithms, HypeAuditor has developed into an all-in-one solution for influencer marketing that benefits both companies and influencers. This opens the door for a more transparent and efficient future in marketing. They also observed that hiring decisions were being made based on gut instinct rather than data. This is why HypeAuditor was created – to enable businesses to take a data-driven, results-focused strategy while encouraging authentic and organic growth among the influencers with whom they partnered.
Source: PR Agency
