From Boardroom to Bike Lane: Senior Execs Trade Suits for Helmets for a Day of Food Delivery Adventure
The next time you order food, don’t be surprised if you see somebody you would not typically expect behind the wheel of that Deliveroo bike – it could be the company’s CEO, COO, or even their Chief Noodle Officer! Deliveroo, the award-winning global food delivery company known for its innovation, has come up with a unique and fun way for its senior execs to get a taste of the real deal – by becoming a rider for a day! The initiative, called “We Are Deliveroo,” is all about executives ditching their suits and ties and hitting the road to deliver delicious meals to customers.
Sashi Somavarapu, Deliveroo’s Vice President of Engineering and Country Head of Deliveroo India took on the challenge. Sashi, who is based out of Hyderabad, was excited to trade in his desk job for a day of food delivery adventure.
“I was pumped to participate in the We Are Deliveroo initiative,” said Sashi. “As an executive, it’s easy to get caught up in the day-to-day work. But it’s extremely important for employees at all levels to get on the road and experience firsthand the three sides of the marketplace; Riders, Restaurants and Customers.”
Sashi’s day as a rider kicked off bright and early, with him sporting the iconic Deliveroo teal t-shirt and helmet. As he navigated the busy streets of London, he experienced the fast-paced nature of the job and the coordination it takes to get food to customers on time and in the right place using Deliveroo rider App.
When Sashi arrived at the restaurant to pick up his first order as a rider, the staff was in for a surprise. “The restaurant workers were shocked to see someone from management delivering food’,” Sashi said. “But they were also very friendly and welcoming.” They were impressed by Deliveroo’s willingness to find ways to always enhance their experience.
“I was really impressed by how our riders, customers and restaurants rely on technology to place, deliver and receive orders efficiently” he said. “Everyone I met was focused on delivering the best possible experience to our customers. It was clear to me that everyone takes pride in their work and are committed to making sure that each delivery goes smoothly.”
Sashi also experienced first-hand how riders use technology to their advantage in order to make informed decisions about their delivery pickup and delivery time as well as find the most efficient routes to deliver orders on time. “Our riders have access to a variety of tools that help them plan their routes and choose the most efficient orders to take,” he said. One of these tools is Deliveroo’s algorithm, ‘Frank’ which matches riders with customers’ orders and ensures a quick, reliable delivery. “By using these tools, they can make sure they’re getting the most out of their time on the road.”
When it comes to food delivery, it’s very important that all three sides of the marketplace utilize technology to ensure food and groceries are delivered to customers who rely on Deliveroo.
Initiatives like these help executives understand the nitty-gritty details of the job and come up with solutions to make the experience better for everyone. “It’s like a treasure hunt, but instead of treasure, you’re hunting for insights that can help improve the experience for everyone. And let’s be real, who doesn’t love a good treasure hunt?”, said Sashi.
The “We Are Deliveroo” initiative not only allows leaders to experience all sides of a marketplace – restaurants, riders and consumers – but also helps to foster a sense of connection with the riders who play such a crucial role in the company’s success.
Sashi believes that initiatives like this go a long way in changing the culture within Deliveroo and making small changes that incrementally better the experience for all stakeholders. “It’s important for us to understand the impact of our work on the ground level, it helps us make better product decisions that align with our customer, riders and restaurants’ needs,” Sashi said, signing off.
Source : PR Agency
