archivePredictive Analysis


Forget the Future, AI is NOW: 5 Ways It’s Impacting Digital Marketing Strategies

By Shefali Pandey & Vasim Samadji   Gone are the days of spray-and-pray marketing, where marketers did mass marketing across various mediums and ways, hoping to reach the right audience and get conversions. Today digital marketing is a data-driven field and AI is emerging as a supportive hero for digital marketing. AI isn’t science fiction anymore – it is rapidly changing the ways we engage with customers, optimise campaigns and drive results. Let's break down how AI is impacting digital marketing strategies and how marketing experts can utilise it to...