By Rajneeta Das India's marketing scene is undergoing a digital dhaba-style transformation, as vibrant and fragrant as the country's diverse cuisine. Just like a master chef artfully blends spices to create an unforgettable dish, Indian brands are embracing technology to concoct unique marketing strategies that tantalize the senses and leave a lasting impression.  The Spice of Tech: AI, AR, and VRh Gone are the bland, one-size-fits-all campaigns. Today, Indian brands are infusing their marketing with a generous pinch of AI, AR, and VR, creating personalized and interactive experiences that ignite...

In the dynamic realm of India's retail industry, Quick Commerce (Q-commerce) has emerged as a game-changer, revolutionizing the conventional norms of last-mile delivery. With the modern lifestyle demanding swift access to products, Q-commerce has gained considerable traction. The amalgamation of disruptive technology, data-driven logistics, and a growing consumer base has propelled the swift rise of startups dedicated to meeting these evolving demands. As the demand for on-demand services continues to rise, we explore three upcoming Q-commerce startups that are utilizing advanced algorithms and new-age technology to combine the agility, efficiency,...