By Ritesh Ujjwal  The rise of influencer marketing in recent times can be accredited to the heightened presence of social media users, where one observes audiences across demographics. From a broader perspective, we see an amalgamation of creativity, ideas and preferences that unite these audiences. Similarly, the festive season comprises many cultures, communities and audiences connected and combined with the Indian festive spirit. Irrespective of how one celebrates a festival or occasion this festive season, familial unity, togetherness and a sense of community soar during this time. Of all the...