Blubirch’s Cutting-Edge RA-PaaS Solution Optimizes Returns Process, Maximizes Revenue, and Enhances Customer Experience
CXOToday has engaged in an exclusive interview with Mr. Jeby Cherian, Chairman & COO, Blubirch
- Can you provide an overview of the services and solutions offered by Blubirch?
Blubirch provides an all-encompassing Returns Automation ― Platform as a Service solution via its Returns Automation and Monetization Platform [RAMP] that integrates the entire reverse supply chain process. This comprehensive solution is tailored to enhance customer experience, drive improved profitability, and foster sustainability. Blubirch’s solution optimizes the returns process by implementing several strategies, including processes to reduce the volume of returns being initiated. Through its dynamic policy and resolution algorithms, it is able to offer customer specific returns policy, offering a more restrictive returns policy to customers who have an history of lot of returns It facilitates a seamless and hassle-free returns initiation experience for customers. By streamlining returns processing, the solution enhances overall profitability for businesses. Additionally, Blubirch utilizes intelligent remarketing techniques to maximize revenue from returned products. Through these capabilities, Blubirch aims to streamline operations and elevate customer satisfaction, ultimately improving the overall returns management process. Blubirch delivers significant economic advantages to retailers and OEMs through their comprehensive data-driven solutions. By offering end-to-end item-level tracking and granular insights, they help eliminate revenue leakages resulting from incorrect assignments and delays. Blubirch’s B2B liquidation platform ensures transparency and provides access to a wide network of resellers, thereby optimizing recovery from secondary sales. On average, Blubirch’s clients experience an incremental value of approximately 37% compared to traditional liquidation methods. This demonstrates the substantial economic benefits that retailers and OEMs can achieve by partnering with Blubirch. In addition, RA-PaaS solution is able to reduce return costs by 20%, resulting in an improvement of 300 basis points to the operating margins.
2. What industries does Blubirch cater to, and what specific challenges does the company help clients address?
Blubirch serves a variety of sectors involved in product returns and asset recovery. Retail, e-commerce, consumer electronics, mobile devices, IT equipment, telecom, and other businesses are included. The firm assists clients in addressing the following specific difficulties linked to returns management and asset recovery:
Returns Optimization: Blubirch aids clients in optimizing and streamlining the returns processes, as well as lowering product returns costs. This involves increasing client initiation efficiency, processing returns in warehouses, and making informed disposition decisions.
Blubirch assists companies in maximizing revenue recovery from returned merchandise. Blubirch enables clients to find opportunities for resale, refurbishment, or other value-added measures to obtain the most recovery value from returned inventory by adopting new technological solutions, automated testing, and grading processes.
Profit Margin Enhancement: The organization assists clients in increasing their profit margins by reducing excessive returns costs. Blubirch’s intelligent disposition decisions ensure that returned products are appropriately appraised and routed for appropriate activities such as repair, refurbishment, or recycling, saving wasteful costs.
Customer Experience Enhancement: Blubirch is committed to providing an excellent customer experience throughout the returns process. The company assists retailers, and OEMs in improving customer satisfaction, loyalty, and brand reputation by simplifying the returns initiation process, offering transparent tracking, and resolving returns quickly and efficiently.
Data-Driven Decision Making: Blubirch uses data analytics and insights to deliver valuable information to clients about returns trends, product performance, and customer behaviour. Clients are now able to make data-driven decisions for process optimization, inventory management, and product quality enhancements.
Sustainability and Environmental Responsibility: Blubirch supports clients in addressing sustainability goals and environmental responsibilities by implementing recycling and responsible disposition practices for returned products, reducing waste, and supporting circular economy principles.
3. Can you explain the role of technology and data analytics in Blubirch’s operations and decision-making processes?
Blubirch relies heavily on technology and data analytics to drive its operations and decision-making processes. The company’s Returns Automation and Monetization Platform incorporates advanced automation, artificial intelligence (AI), and machine learning (ML) capabilities to streamline the returns process, boost operational efficiency, and make informed decisions. By capturing and analyzing vast amounts of data related to returns volumes, reasons for return, product conditions, customer behavior and market trends, Blubirch gains valuable insights that inform their strategic choices and drive process improvements. Through the use of predictive analytics and demand forecasting models, Blubirch can anticipate future trends, enabling proactive planning and optimized operations. Real-time tracking and reporting systems allow for enhanced visibility and monitoring of returns, facilitating prompt issue resolution and overall operational efficiency. By leveraging technology and data analytics, Blubirch enhances the customer experience, enables intelligent disposition decisions, and ensures efficient resource allocation.
- How does Blubirch RA-PaaS solution actually work in improving the returns process?
Blubirch’s RA-PaaS platform called RAMP (Returns Automation and Monetization Platform) is part of a game-changing market category that recognizes the growing importance of optimizing the returns process in today’s competitive corporate scenario. This all-encompassing technology platform provides end-to-end solutions for the entire returns process, from customer initiation to warehouse handling, automated testing and grading, and intelligent disposition decisions.
Blubirch’s RAMP provides significant benefits to a variety of stakeholders, including retailers, OEMs (Original Equipment Manufacturers), and resellers, by employing novel technical innovations. For starters, it helps to increase revenue by streamlining the returns process, lowering processing times, and allowing for faster resale or refurbishing of returned products. This enables firms to extract greater value from returned inventory.
Furthermore, by optimizing the decision-making process for returned items, RAMP increases profit margins. It calculates the most appropriate action for each returned good, such as repair, refurbishing, resale, or recycling, using its intelligent disposition capabilities. This maximizes the value of returned items while reducing unnecessary costs. Also, RAMP considerably improves the consumer experience. It increases customer loyalty by providing a seamless returns journey that includes quick commencement, efficient handling, and prompt resolution. This improves brand reputation and client retention. Blubirch’s RAMP is a comprehensive solution that merges technology, logistics and data-driven decision-making to handle the particular difficulties of returns management. It revolutionizes the returns process, creating opportunities for businesses to optimize their operations, increase profitability and deliver exceptional customer experiences in the dynamic retail ecosystem.
- How does Blubirch stay updated with the latest advancements and trends in the asset recovery and technology space?
Blubirch implements a variety of tactics to stay current on the newest breakthroughs and trends in asset recovery and technology. To uncover emerging innovations and best practices, they do extensive research and market analysis, regularly monitoring industry publications, studies, and academic study. They can interact with industry experts and technology providers by actively participating in industry networking events, conferences, and seminars, fostering knowledge exchange and staying up to date on the newest advances. Blubirch also works with technology suppliers and key partners to learn about their products and investigate potential integration into their asset recovery solutions. Through training programs and certificates, their team members are kept up to date through continuous learning and professional development activities. Furthermore, Blubirch maintains an internal research and development division dedicated to studying future technologies and piloting innovative solutions. They value client input and maintain open lines of communication with industry stakeholders to acquire insights and opinions. By using these tactics, Blubirch is at the forefront of innovation, anticipating future trends in the asset recovery and technology arena.
- Are there any future plans or developments that Blubirch is excited about and willing to share?
Blubirch is working on models to help clients price their products in the secondary market. Through extensive data collected over the past 8 years, Blubirch has the historical data to calculate the value of a specific model of a consumer appliance based on its condition in each region of the country. This is a priceless asset that allows customers to price its inventory to maximize revenue from their liquidation programs.
In addition, Blubirch is closeto launching its fraud detection module in warranty claims. Most OEMs lose about 2% of their revenues due to fraud that happens in warranty claims and spare parts misuse. Further, the module to detect fakes will help retailers identify fake products that are returned back as replacement for original purchases.
