Startups that are powering the D2C brand ecosystem in India

The onset of the pandemic compelled consumers to change their buying behaviors. To cater to these changing consumer demands, retailers are adopting an omnichannel approach. On the other hand, even though the post-pandemic world is moving towards contactless deliveries, consumers are still not willing to let go of the in-store interaction. Consequently, online shopping is redrawing the future of the e-Commerce industry to deliver enhanced customer experiences. To enable this, a multitude of forces is driving the increased adoption of the digital approach in the industry.

We have narrowed down the list of 5 platforms which are powering the D2C brand ecosystem in India .

GreenHonchos: GreenHonchos is a full-stack D2C enabler offering technology, digital and operational solutions for scaling D2C brands online. In this increasingly digital-first world, customer demands are burgeoning each day, especially post-pandemic, but there is a dearth of end-to-end growth enablers in the Indian eCommerce ecosystem. Brands are encountering an urgent need to set up shop online and scale quickly. They are confronted with making the right decisions about the platform, the technology, the marketing channels and business leakages that brands should be insulated against. That’s where GreenHonchos comes in as a one-stop platform offering end-to-end consulting, technology and digitally-enabled commerce solutions. As a leading full-stack D2C Enabler, GreenHonchos offers one-stop online solutions, including eRetail consulting, eCommerce Technology, Growth Marketing, Digital Branding, Performance Marketing, Marketplace Management and Analytics & Insights. With over a decade of experience in the digital space, GreenHonchos has empowered the scalable and profitable growth of brands across the industry verticals like Fashion & Lifestyle, Beauty & Personal Care, Home & Homeware, Food & Beverages, Consumer Electronic Goods and more.  Their clientele includes Liberty, TCNS Clothing, Metro Brands, Siyarams, Zink London, D’Decor, Being Human, Spykar, and House of Rare, and many others.

GoKwik: GoKwik is on a mission to democratize the shopping experience of D2C brands by providing a full stack of enablement solutions to them. GoKwik’s checkout suite aims to make the shopping experience of consumers more secure, seamless and rewarding. By optimizing and enhancing the checkout experience for brands through features such as personalized prefills, intelligent address mapping, smart payment options & dynamic incentivization, GoKwik helps in improving conversion rates and in reducing customer acquisition costs. The 18 months old startup also solves for the RTO on CoD problem for D2C brands and marketplaces with features such as dynamic CoD, custom RTO models, real time address quality check, etc. Using its high-end AI/ML models with 200+ parameters, GoKwik has been able to save over INR 45 crores for its network of merchants, so far.

Mo Engage : MoEngage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. They want to build the world’s most trusted Customer Engagement platform backed by the most comprehensive AI engine. Since 2014, this core principle has steered them to become industry leaders in Customer Engagement, propelled by both customer obsession at scale and continuous product innovation. With a unified team creating a unified platform for brands built entirely in-house with the mindset of scaling to your customer base and providing each of them with a unique experience. Across channels. At just the right time. Every time.

Shopflo: Shopflo is a SaaS platform that enables easy checkout experience for e-commerce brands. Shopflo aims to supercharge conversions for e-commerce websites at checkout by improving user experience, helping build stronger intent and trust during the purchase. The solution enables the shoppers to save the details on the platform after the first purchase. The one-click solution helps to reduce abandoned carts and increase sales for merchants.

FYND : Fynd is India’s largest omnichannel ecosystem and multi-platform tech company platform helping retail businesses accelerate growth. Headquartered in Mumbai and founded by Farooq Adam, Harsh Shah, and Sreeraman MG in 2012. They have modernized retail strategies for more than 1000 brands & created a rich suite of tech products. FYND’s technological solutions combine integrated stock visibility and tailored logistics across demand channels for a consistent and seamless experience. Fynd brings focus back to customers and drives interactions within the brand’s omnichannel ecosystem⁠—ultimately, unlocking sales and engagement.

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