Animeta and its AI-Based Creator Tech Platform: Revolutionizing the Landscape for Digital Creators and Brands
CXOToday has engaged in exclusive interview with Devdatta Potnis, CEO, Animeta
- Can you provide an overview of Animeta and its Creator Tech platform?
As a creator tech platform, we nurture digital creators. There are a wide range of services we provide to our creator partners, including financial investment, data analytics, business intelligence, content strategy, creative supervision, brand development, PR, and social media expertise to name a few. Our goal is to assist creators in running data-driven, result-oriented, and authentic brand campaigns. We help creators expand their communities, maximize their earnings across various social media platforms, and offer customized brand solutions through our proprietary Animeta AI-based Creator Tech platform.
Speaking of our creator tech platform, it leverages AI to offer a comprehensive suite of features for creators and brands. For instance, BRANDSTAR, our AI-enabled influencer marketing platform, ensures high return on investment by enabling brands to discover and execute campaigns with the most relevant creators through advanced data-driven techniques. Another notable product is ANI, our AI creator buddy. ANI is a creator content app that provides valuable recommendations, video ideas, trending content insights, channel growth strategies, and overall optimization guidance to creators. Through our solutions we identify the right partnerships for creators, ensuring every association is a right fit through our AI solutions.
- What sets Animeta apart from other Creator Tech companies in the market?
Animeta sits at the intersection of the four key pillars in the business, which is creators, brands, technology and content. By leveraging our expertise in content creation, distribution, and media domains, we offer abundant opportunities for both creators and brands. Our core team’s extensive expertise and experience in these areas, ensure that the benefits generated flow back to the creators. The role of technology is another USP. It is crucial in efficiently scaling and building opportunities. It enables us to create a robust infrastructure that supports the seamless integration of creators, brands, and content.
- How does Animeta help digital creators grow their communities?
While technical infrastructure forms a crucial foundation, we also recognize the significance of storytelling as an art form. Our domain experts contribute their unique perspectives to help creators strike the perfect balance between the science of technical optimization and the art of captivating storytelling. By incorporating diverse approaches and genres, we empower creators to explore creative and strategic avenues. For example – if community is responding to humour irrespective of the category, we help them build that syntax in their content. Blind views are no longer the sole focus. Engagement has become the key metric. We assist creators in understanding the importance of frequency, timing, and crafting the right messages to foster meaningful engagement. Our approach is proactive rather than reactive, emphasizing active listening and responsiveness to audience feedback and preferences. This helps build a community in an authentic way.
On an operational level, we actively guide creators in every aspect of the content process, right from adhering to platform best practices and category best practices; while ensuring that they have the necessary technical infrastructure in place. This includes optimizing, scheduling to maximizing reach and engagement, following category-specific best practices, and implementing effective techniques such as upload frequency, thumbnail quality, and SEO optimization among several other factors.
- What kind of customized brand solutions does Animeta offer to digital creators?
During our earlier discussion, we introduced our products, and I would like to build upon that by emphasizing the necessity for customized solutions to ensure the authentic expression of creators. Unlike celebrities of the past who would endorse products they didn’t personally use, today’s creators are followed in a highly personal manner. It is crucial to recognize that each creator has their own unique identity, category, and genre. We tailor our solutions to meet the specific needs of individual creators, steering clear of a one-size-fits-all approach. By providing customized solutions, we empower creators to maintain their authenticity and establish deeper connections with their audiences.
5. Does Animeta offer any analytics or data insights to help creators understand their audience and optimize their content?
Absolutely. Our company is driven by data, and we rely on data insights and analytics to inform our processes and best practices from start to finish. This includes analyzing factors such as optimal upload times, frequency of content, and identifying patterns within the content. By delving into the data, we assist creators in crafting signature content that resonates with their audience. Through content analysis, we gain a deeper understanding of what elicits reactions and engagement, allowing us to provide guidance at a granular level, right down to the syntax used. Data-driven decision-making is at the core of our approach.
- What are the future plans and developments for Animeta?
Brandstar is hitting the market, revolutionizing the landscape of branded entertainment and influencer marketing through its emphasis on transparency. This forward-thinking platform is set to reshape how these industries operate, creating new opportunities and setting higher standards. Following Brandstar, our next exciting venture is Ani. As we populate Ani and prepare for its launch, our focus is on identifying the right go-to-market strategy. Initially targeting the Indian market, we plan to expand and capture key markets beyond India. Our aim is to scale these initiatives and ensure their success on a global level.
