Digicides Revolutionizes Agri Market Engagement with Tech-Based Solutions, Targeted Knowledge Dissemination, and Better Lead Conversion
Ans – The Agri market is overly dependent on its distribution channels to promote and sell its goods and services. Most of this is heavily reliant on a transactional model where they sell/promote your product dependent on the margins/commissions you share with them. That’s the reason the average farmer doesn’t even get to know about new/good products and services.
We, at Digicides, have built an engagement channel through which you can take your products and services to the intended set of farmers, engage with them, and capture interested customers who want to know more about, have an opinion about, or even want to purchase your products/services.
Furthermore, we focus on the specific farmer and provide insights based on how he has responded to the channel. It helps the agri-companies understand whether a farmer is the correct target for their products or not. It helps in better lead conversion
2. What is the core technology behind your platform?
Ans- We use a AwS-react-python-mysql based tech stack.
3. What kind of tech-based products are present on your platform and how is it enhancing agriculture practice in India?
Ans – Our products focus purely on targeted knowledge dissemination, outcome measurement, and impact analysis. This could be sales, product feedback, sampling exercises, agronomy practices, and several other objectives.
We enable organizations or government bodies to take the conversation, policies, grants, and agricultural practices directly to the targeted base of farmers thereby enabling them to learn and avail better practices and benefit from it monetarily, technologically, and inculcating better and modern farm practices.
We offer a range of products, such as DigiConnect, which is a versatile lead engagement tool capable of connecting with farmers through various channels like outbound dialing, interactive voice recordings, SMS, and WhatsApp.
4. What are some other emerging tech trends in the agriculture industry (such as machine learning, artificial intelligence, and IOT)?
Ans – Machine Learning (ML), Artificial Intelligence (AI), and the Internet of Things (IoT) are important elements but the average Agri farmer is still some distance away from adopting them in their daily activities.
5. Data security is a vital concern today. How do you make sure that the privacy and security of the agricultural data collected and stored on the platform are taken care of?
Ans – We’re cognizant of the same and have applied for ISO 27001 as per data security measures. We also have ambitions to expand outside India and are preparing to apply for GDPR
6. State some examples of how tech-based solutions helped farmers?
Ans – There are numerous examples here, such as Bioprime’s next-gen ag Biologicals for farmers. Another player in this field is Krishify, which uses Agrograde, a unique social networking method, that engages farmers, allowing them to grade their products by implementing IoT and ML. Thirdly, DeHaat’s Agrostar, a tech-based full-stack platform, sells Agri-products to farmers using an online e-commerce platform.
7. What are your future plans to scale your existing tech stack?
Ans – We have been very careful and cognizant while building our tech stack so that it doesn’t need to be upgraded/changed immediately. However, we want to keep scaling it to make it the most connected experience between an organization and a Farmer.Today the products enable the organization to discover farmers, know them better and add demographic and behavioral details around them, and finally engage with them effectively. We’ve now started building the next leg where even sales conversions could be traced in the same journey. Going forward, we are working to become the largest farmer network in India by 2025.
